Printer Features

THE NECESSITY OF PRINTING IN TODAY’S AGE

Printing and Media Communication

Printing still serves as an important means of communication in business and marketing. Despite the rise of online marketing and social media, printed materials such as flyers, business cards, and brochures continue to play a significant role in reaching and attracting customers.

A study by the Market Research and Consumer Behavior Data Center (MRI-Simmons) reveals that 72% of consumers in the United States often seek information about a business after seeing their printed materials. This demonstrates that printing still plays a crucial role in building trust and making an impression on customers.

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Printing and Professionalism

In many fields such as education, healthcare, and finance, printing remains an essential part of conveying messages and information. From printing educational materials, medical reports to contract documents and financial records, printing ensures accuracy and professionalism in conveying information.

Gartner’s research shows that in the financial sector, up to 75% of business and financial documents are still printed to ensure accuracy and security. Additionally, in some cases, there are still requirements for storing information in physical form, and printing continues to play an important role in this.

Gartner Data & Analytics Summit 2023 - Recap | Sigma Computing

Overall, printing still holds an important and necessary role. From making impressions on customers to conveying accurate and professional messages, printing is not only a means of communication but also a useful tool in various fields.

With quality printing services from PNPS company, customers can ensure that all printing needs will be met professionally and efficiently.

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